Posted in Blog on September 15, 2012
If you’re a business owner and have decided to allocate some money to your advertising budget, outdoor advertising signs can be a cost effective way to ensure a great return on investment for your marketing expenses. There are a number of types of outdoor advertising signs to choose from such as custom advertising flags, poster stands, sidewalk chalkboards, etc. and the type of you should consider will be based on a number of factors. These factors include the weather in your area, how durable you’ll require the sign to be, portability factors, and the overall cost you can afford.
How Much Weather Will Your Flag be Exposed To?
When purchasing custom advertising flags specifically for outdoor use, one of the primary factors you’re going to need to consider is what kind of weather will they be subjected to? Will they be in a lot of direct sunlight that may cause the color to fade? Will they be exposed to snow, ice, and hail that may rip your custom advertising flags fabric? Will there be a lot of wind that will determine what design style will best suit your custom flags? These are all important questions to ask when purchasing outdoor advertising signs as they will affect the longevity of your investment.
How Durable Should Your Flag Be?
This factor is similar to that of weather and will affect all aspects of your custom advertising flags. The question is how much exposure to damaging factors will your custom flags get? If once you’ve factored in weather and frequency of use and decide that there will be a lot of exposure you may want to invest in a stronger fabric for your custom flags. If you live in a relatively calm area with minimal weather changes, a lighter fabric may be sufficient.
Do You Need Your Flags to Be Portable?
One of the primary questions you must ask yourself when purchasing outdoor advertising signs is how portable will you require your custom flags to be? If you plan on moving your flags often you should invest in flag stands rather than a stationary pole. For instance, if you wish to purchase custom flags that can be moved inside when the weather is bad or when you are closed, you may want to look at getting feather flags or tear drop flags on portable stands. If you want your flag to be erected and have it stay stationary, you should consider a traditional flag on a flag pole.
What Can You Afford?
As with all advertising costs, one of the main questions to ask yourself is how much can you afford to spend on outdoor advertising signs? A variety of factors will affect the cost of your flag including quality, quantity, size and shape. As with many promotional materials, custom advertising flags will come in a wide range of prices. It’s important to consider the longevity of the flag as while some advertising expenses such as radio ads are a lump sum and last only a week, custom flags will likely be around for quite a while.